Afterall, it’s likely a decent percentage of your email opens are occurring in Gmail.įortunately, just because Gmail doesn’t like you using custom fonts, it doesn’t mean you can’t use web fonts altogether. Don’t expect any other web font to render correctly in Gmail.Īs Gmail doesn’t support web fonts, you might be wondering whether it’s they’re still worth using. Gmail officially only supports two web fonts: Open Sans and Roboto. The bad news is that the world’s most popular email inbox provider, Gmail, isn’t on the list. The good news is that together these clients represent around 50% of the total market for email opens. There are also smaller email clients out there that support web fonts (like Thunderbird) but the list above covers the major players. Android Mail (default mail app not Gmail).iOS Mail (default mail app on iPhones and iPads).According to Litmus, the following email clients currently support web fonts: Unfortunately not all email clients support web fonts. Can I use web fonts in my email marketing?Įven though web fonts have opened up a variety of different design opportunities for web designers, email marketers need to proceed with caution. If it wasn’t for web fonts, the internet would look a lot less well designed than it does now. Having hundreds and hundreds of different web fonts available to use has been a godsend to graphic designers. When someone comes across a website utilizing a web font, that font will be loaded directly into the browser from a server so it can be displayed. This means they don’t generally come included in operating systems or devices. Instead these are fonts that have generally been specially designed for use on the web only. Web fonts are not the same as web safe fonts or email safe fonts. To complicate things further, there’s another term you should be aware of: web fonts. That is, the percentage of people using these devices where the font will display correctly. This list here is a great resource as in addition to listing web safe fonts, it also shows the percentage of users on PCs and Macs that have the fonts installed. While there are some technical differences between web and email safe fonts, for all intents and purposes when choosing a font for your email marketing, you can think of them as being the same. Web safe fonts are simply those that are also supported across virtually all modern devices and operating systems. The list of web safe fonts overlaps significantly with the list of email safe fonts. What is the difference between email safe fonts and web safe fonts? These fonts are also very legible, so unless your font size is too small, your subscribers shouldn’t have difficulty reading your emails. In the most basic terms, an email safe font is simply a font that’s supported (i.e., can be displayed) across all modern email inboxes.īy using these fonts, you can be sure that your email’s font will be displayed consistently for all your subscribers. Let’s start with the basics: what exactly is an email safe font? So in this post, we aim to explain all these terms and all the major considerations you should be aware of as simply as possible. All these different types of fonts and their varying degrees of support among email clients can quickly cause a headache. Very quickly you start encountering terms like email safe font, web fonts, fallback fonts and web safe fonts. If you want to use one of these basic fonts in your email design, then your choice is pretty straightforward.įor those looking for more design flexibility, finding a suitable font can be significantly more challenging.
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